Events- Conferences/Workshops

The 30th Council for Hospitality Management Education (CHME) Annual Research Conference

Registration now open

Wednesday 25th – Friday 27th May 2022*, Edinburgh Napier University, UK

(*Includes pre-conference programme and early registration on Tuesday 24th May)


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Please see the CHME 2022 Website for more details: The Human Touch in Hospitality and the links below:

The past thirty years of CHME has witnessed a vast global shift from analogue to digital hospitality facilitated by the advent of the internet and more recently, alongside the global pandemic, the increasing use of smart phones; digital media; social media; virtual reality and artificial intelligence. 

In today’s digital world, the act of hospitality is increasingly digitally enabled through online bookings, digital media, use of Apps and other related tools. Nevertheless, human beings remain at the heart of hospitality. In this conference we will reflect upon the following questions:

  • How has the digital world impacted on the meaning of hospitality?
  • Where is the human touch in hospitality today?
  • How can we as human beings shape hospitality for the future?  

“Hospitality is society – flickering moments, little islands, magic touches, thrown togetherness, now you see it, now you don’t stuff, but constitutive of and constituted by society. It is the stuff that gets done, and in so doing makes society happen” (Bell, 2012: 149)







Abductive Research- for PhD students.

Date: Wednesday December 2nd at 5pm UK time


Dr. Barbara Tomasella, University of Derby

Dr Alisha Ali, Sheffield Hallam University (moderator)

What we will cover?

Research in hospitality generally proceed on adopting either inductive or deductive approaches. However, not all research questions may be answered by purely using these approaches. Abductive research might hold the answer to this. The purpose of this webinar is to explore abduction and discuss its applicability in hospitality research and potential use in your doctorate.

What will I learn?

  • Understanding the abductive philosophy
  • Familiarisation with the abductive research methodology
  • Example of a case study application of the method

Who should attend?

Any doctoral researcher in hospitality and tourism who wants to learn more about abductive research. There is no cost to attend.

How to register?

Please use this link to register:

Once you have registered you will be sent instructions to join the workshop via Zoom.

About the researcher

Dr Barbara Tomasella is Lecturer in Marketing at Derby Business School, and fellow of the Higher Education Academy. Her research interests and supervision include responsible business management, social entrepreneurship, CSR, sustainable tourism and hospitality, as well as qualitative methodologies. Prior to this role, she worked 15 years as professional in sustainability marketing, a commitment recently recognised by being awarded a Fellowship of the Institute of Corporate Responsibility and Sustainability.



The 2021 Annual Research Conference will be hosted by Sheffield Hallam University 

Sheffield Business School, as the UK’s third-largest business school, is delighted to be hosting the 29th Annual Council for Hospitality Management Education (CHME) conference from 12-14th May 2021.

Our conference’s theme is Creating Hospitality Experiences: Authenticity in an Emerging World of Hyper-Reality.