Events- Conferences/Workshops

Abductive Research- for PhD students.

Date: Wednesday December 2nd at 5pm UK time


Dr. Barbara Tomasella, University of Derby

Dr Alisha Ali, Sheffield Hallam University (moderator)

What we will cover?

Research in hospitality generally proceed on adopting either inductive or deductive approaches. However, not all research questions may be answered by purely using these approaches. Abductive research might hold the answer to this. The purpose of this webinar is to explore abduction and discuss its applicability in hospitality research and potential use in your doctorate.

What will I learn?

  • Understanding the abductive philosophy
  • Familiarisation with the abductive research methodology
  • Example of a case study application of the method

Who should attend?

Any doctoral researcher in hospitality and tourism who wants to learn more about abductive research. There is no cost to attend.

How to register?

Please use this link to register:

Once you have registered you will be sent instructions to join the workshop via Zoom.

About the researcher

Dr Barbara Tomasella is Lecturer in Marketing at Derby Business School, and fellow of the Higher Education Academy. Her research interests and supervision include responsible business management, social entrepreneurship, CSR, sustainable tourism and hospitality, as well as qualitative methodologies. Prior to this role, she worked 15 years as professional in sustainability marketing, a commitment recently recognised by being awarded a Fellowship of the Institute of Corporate Responsibility and Sustainability.



The 2021 Annual Research Conference will be hosted by Sheffield Hallam University 

Sheffield Business School, as the UK’s third-largest business school, is delighted to be hosting the 29th Annual Council for Hospitality Management Education (CHME) conference from 12-14th May 2021.

Our conference’s theme is Creating Hospitality Experiences: Authenticity in an Emerging World of Hyper-Reality.