Lynsey Hollywood

Lynsey completed her PhD in food marketing from Ulster University in 2009. She is now the Manager of the Food & Drink Business Development Centre at Ulster University Business School and the Course Director for the MSc Food Design and Innovation programme. Her role seeks to engage with local and international food businesses in research and innovation as well as develop teaching programmes to support the needs of the Food & Drinks industry. Prior to this role, Lynsey taught on the BSc Hons Consumer Management and Food Innovation degree. She was responsible for the following modules: Consumer Marketing Management, Consumer Behaviour, Food and the media, Product Development and Food retailing.

Lynsey is currently the Principal Investigator on two safefood funded projects addressing food saftey culture in small food businesses and food brought into healthcare facilities. Lynsey was also the Principal Investigator on the Food Standards Agency investigation into the healthfulness of food retail promotions in Northern Ireland and was part of the research team for a comparable study in the Republic of Ireland, funded by safefood. 

Her research skills include: survey design, qualitative NVivo analysis, focus groups, interviews and observation studies.

She has supervised four PhD studies to completion in 2017, 2019, 2020 and 2021 and currently supervises six PhD students completing projects in the area of food marketing, consumer insight, food poverty and product development.   

Level
Doctoral
Experience
No experience
First name:
Lynsey
Surname:
Hollywood
Institution:
Ulster University
Current Post:
SL, Centre Manager Food and Drink Business Development Centre
Highest Qualification:
PhD
Email:
l.hollywood@ulster.ac.uk
Subject Specialism
consumer behaviour, marketing and food choice.

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Postgraduate External Examiner Experience

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