CHME Annual Research Conference 2022

17th Mar 2022

The 30th Council for Hospitality Management Education (CHME) Annual Research Conference


Registration now open


Wednesday 25th – Friday 27th May 2022*, Edinburgh Napier University, UK

(*Includes pre-conference programme and early registration on Tuesday 24th May)


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Please see the CHME 2022 Website for more details: The Human Touch in Hospitality and the links below:


The past thirty years of CHME has witnessed a vast global shift from analogue to digital hospitality facilitated by the advent of the internet and more recently, alongside the global pandemic, the increasing use of smart phones; digital media; social media; virtual reality and artificial intelligence. 

In today’s digital world, the act of hospitality is increasingly digitally enabled through online bookings, digital media, use of Apps and other related tools. Nevertheless, human beings remain at the heart of hospitality. In this conference we will reflect upon the following questions:

  • How has the digital world impacted on the meaning of hospitality?
  • Where is the human touch in hospitality today?
  • How can we as human beings shape hospitality for the future?  


“Hospitality is society – flickering moments, little islands, magic touches, thrown togetherness, now you see it, now you don’t stuff, but constitutive of and constituted by society. It is the stuff that gets done, and in so doing makes society happen” (Bell, 2012: 149)




Edinburgh Napier University