Ioannis S. Pantelidis PhD, FIH is a Director of Doctoral Studies at Brighton University Doctoral College and Principal Lecturer at Brighton Business School. He holds a PhD and an MSc from the University of Surrey and a Swiss hotel management diploma. He is hospitality co-editor of the Journal of Tourism and Hospitality research (http://thr.sagepub.com) and has served as a member of the executive of the Institute of Hospitality. He is passionate about hospitality education and applied research that helps industry, as he comes from a family of hoteliers and restaurateurs. Prior to his academic career, he worked for Hotels and Restaurants in Europe and he still keeps one leg in industry by providing consultancy services to tourism destinations, hoteliers and restaurateurs. His blog http://spiritofphiloxenia.blogspot.com/ often features videos and articles that are of use to both students and professionals.