John Hornby



Research Unit in Service Studies

Stenden University

December 2012 – Present (1 year 5 months)

I undertake research under the guidance of the lector. This involves both academic research and applied industry research. Areas of interest include new business models, hospitality, facilities management, sustainability, outsourcing and network theory/development.


Snr. Lecturer

Stenden University

August 2011 – Present Netherlands and International Sites


  • International Hospitality Management
  • Marketing and CRM using hospitality
  • Economics
  • Strategy
  • Business Simulations
  • Research Methods


Academic Year Team Leader

Stenden University

November 2011 – November 2012 Netherlands and International Sites

I manage 18-20 direct reports within the faculty of International Hospitality Management. As academic year team leader I am responsible for the development and alignment of content both internally (between years) and with the industry. Internationally this extends to the management of 5 international campus sites for academic and content matters related to the second year of the program. Campuses include Qatar, Bali , Thailand, South Africa and Emmen.


General Manager and Operations Manager

International Hotel Management

2000 – 2010 U.K., Ireland and Africa

I have Held both middle management and senior operations management positions in hotels. This involved refurbishment projects, green field developments and classification changes. Operations on a daily basis were based around new openings and operations, system and process design



CELTH Centre of Expertise Leisure, Tourism & Hospitality

September 2013

Tracking the Career Progression of Hospitality Management Graduates using open source data (Linkedin).


Auditing Instrument for Sustainability in Higher Education (AISHE)

July 2013

 Currently the audit team are in the process of acquiring the accreditation for the International Branch Campus Sites. We continue as a project team to strive to have Sustainability as a distinctive feature within our program and intend to use this audit as a baseline measurement for our future endeavors


Recent Publications:


Hospitality Experience: An Introduction to Hospitality Management

Noordhoff Uitgevers, Groningen

Contributing author in the text, responsible for the 4th Chapter co-authored with Michael Chibili and entitled "Hospitality Beyond the Industry's Borders" which explicitly focuses on how hospitality experiences can be applied within other contexts other than the hospitality industry. 
The editors of the book are Frans Melissen, Jean-Pierre van der Rest, Stan Josephi, and Rob Blomme with ISBN 978-90-01-81385


The Enterprise Model of Hospitality Management

Conference Paper: I- CHLAR Ecole Hoteliere Lausanne Switzerland

July 5, 2013



University of Groningen

Doctor of Philosophy (PhD), HospitalityMarketing (CRM) and Economics

2013 – 2019 (expected)

School of Management (SOM) - Part Time PHD Program


Rijksuniversiteit Groningen

University Teaching Skills (UTS)



Waterford Institute of Technology

MBS, International Business

2010 – 2011

Foreign Direct Investment, Financial Management, Economics, Corporate Strategy, Seminar Series, International Marketing, Leadership Development, International Politics, Business Development, International Business Relationships, Research Paper Series.



Training level 6, Operational Training Techniques

2007 – 2007


Irish Payroll Association

CPT, Human Resources and Payroll

2004 – 2005


Rhodes University

BComm, Management and Economics

1997 – 2001



First name:
Stenden University
Current Post:
Snr. Lecturer
Highest Qualification:
PHD (2nd year)
Subject Specialism
Marketing and CRM, Hospitality - Definition and application in different business contexts. Strategy, Internationalization, Economics, Research Methods (Surveys and Experimental Design)

Current Examiner Responsibilities

1. Name of Institution:
NHTV Breda
1. Name of programme:
BBA Hospitality (Presentations)
1. Examining Period (from/until)

Postgraduate External Examiner Experience

1. Name of Institution:
1. Name of programme:
1. Examining Period (from/until)

Previous External Examining Experience

1. Name of Institution:
1. Name of programme:
1. Examining Period (from/until)